the conroy filter
Tobie Cameron Tobie Cameron

the conroy filter

A certain senator Stephen Conroy was determined to smack a filter on all incoming Australian internet traffic, we attempted to ‘educate’ the twitter verse to what is appropriate to highlight the ridiculousness of it all.

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At last, a banner ad worth clicking on.
Tobie Cameron Tobie Cameron

At last, a banner ad worth clicking on.

Banner+aid helped the online community to give their paid banner advertising a temporary makeover by adding an interactive layer onto existing creative where charity’s place their message.

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An online social film editor
Tobie Cameron Tobie Cameron

An online social film editor

Tasked with the Australian launch of the Lurpak Spreadable, Sandwiches were the motivating theme. Alongside the usual destinations and influencers own fave films, we built a ready to eat social film maker so anyone out there had a ready to share step-by-step edited film of their lunchbox favourite.

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You add, we multiply.
Tobie Cameron Tobie Cameron

You add, we multiply.

At Poke London I came up with a place where Christian Aid charity could promote “You add, we multiply” online, demonstrating the value of each donation, calculating the ongoing benefits of what money can bring to struggling communities.

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Redeem to PLAY & win
Tobie Cameron Tobie Cameron

Redeem to PLAY & win

I led the ideation, creative and rollout when Devondale launched their first fresh milk offering with a game and redemption campaign.

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