Redeem to PLAY & WIN

Working with Oxygen marketing, I won an opportunity to develop a campaign around the launch of Devondale’s new fresh milk range. We built a campaign and developed the game Matilda’s Dairy Dash with Millipede - based on a candy crush mechanic - as a free download with which on pack codes activated in game cash giveaways of a share of 100k.

30k+ downloads and won silver at Popai 2015 for Shopper Experience, Mobile.