You add, we multiply.

Christian Aid, a UK based charity helping the global community, and client of Poke London wanted to be able to demonstrate their “you add, we multiply” demonstrating the value of each donation by calculating the ongoing benefits of what investment can bring to struggling communities - you add cow, cow makes babies, equals more cows.

The project I led was aligned to a series of websites or apps which, though a simple engagement, demonstrate how a much broader context can be conveyed which the user is likely not aware - such the like of the globalrichlist.com and others.

Won BIMA for best charity / non for profit.