Kieran Reads bedtime stories.

Swisse has a range of vitamins that support New Zealand every day. But to support the rugby loving nation at night time too, All-Black captain Kieran Read helped us launch a podcast. Kieran Reads Bedtime Stories released new episodes on the evenings that the All-Blacks took on other nations, helping parents put their children to bed, and watch the matches in peace. I wrote 2 of the published stories, including the launch piece Wee Kiwi.

Brand love increased 72%, sales increased 332% and the podcast hit number one on the iTunes charts after being picked up by the Project and MORE FM and several prominent NZ influencers.

The campaign picked up 5 finalists at Axis, and 7 finalists at AWARD, converting into one silver and two bronze.