2011 +
Cosmetics / Lifestyle / Fashion

MAYBELLINE NEW YORK

Engagement platform planning, launch and management across AU/NZ with recruited in house content team.
Curated monthly and delivered across all social channels, EDM and web to establish ongoing all-channel integrated social engagement. It included In store digital experiences, fashion editorials, and product integrations - a very wide range of outcomes across channels though a customised CMS to enable one click publishing of monthly content.

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sequins.jpg
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rachelzoe.jpg
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2015
Food / Lifestyle / Film / Print

HERBERT ADAMS

Campaign work for launch of premium range.
Creative, Writing and film/stills direction.

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HA_Pulled-Pork_With-Pack_No-Badge_V2-copy-1200x1500.jpg
HA_Chunky-Beef_With-Pack_No-Badge_Delicious_OUT-copy-1-1200x1492.jpg
HA_Chicken-and-Leek_With-Pack_No-Badge_V4-copy-1200x1500.jpg

 

2017-2018
Lifestyle / Health & Wellbeing / Film

SWISSE

Concept and Creative Direction - including art direction and writing - across a range of products and categories.

 

2016
Government / Film / Digital

WORKSAFE VICTORIA

Concept and Creative Direction with rollout to digital assets.

 
 

2001-2012
Digital Display references