Cosmetics / Lifestyle / Fashion

MAYBELLINE NEW YORK

Engagement platform planning, launch and management across AU/NZ with recruited in house content team.
Curated monthly and delivered across all social channels, EDM and web to establish ongoing all-channel integrated social engagement. It included In store digital experiences, fashion editorials, and product integrations - a very wide range of outcomes across channels though a customised CMS to enable one click publishing of monthly content.